Question: How effective is social networking for B2B marketing?
Answer: Social media is a powerful tool for B2B marketers and business owners. It can be used effectively to monitor prospects, drive referrals; create new business opportunities; and attract the right talent and more… Although the effectiveness of social networks (Twitter, Facebook, etc.) may vary by industry, LinkedIn seems universally effective for B2B marketing.
In B2B industries, nothing is more valuable than the quality of your relationships. Whether you realize it or not your success in business depends on your ability not only to establish key relationships, but to leverage, influence and add value to your relationships.
If you’re active on Facebook, there’s a good chance you are frequently frustrated by a few friends or family members that overshare.
Online video is one of the most effective content marketing tools. The challenge is doing it well.
When you search for “social media” on LinkedIn, more than 4 million people show up. I wouldn’t consider those appearing at the top of the list to be social media experts — but I do consider them to be social media ‘tools’.